The challenge of capturing stunning pictures from inaccessible positions in extreme weather conditions was met with the innovative design of the Pop-Up Ice Cam. 

Two POV cameras are housed in a unit (measuring 22cm) that can be raised and lowered when required, capturing footage of the Bobsleigh heading both toward and past the cameras at speeds in excess of 70 mph. 

The camera housing is embedded into the ice of the bobsleigh run.

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